Media Buyer Resume

The real promotional activities of an advertisement begin when it reaches the publishing media. An advertisement may not be too costly in terms of used resources; however the overall cost can be affected hugely by the choice of media and amount of media space. Both these factors are finalized by negotiating with the media and this task is accomplished by a media buyer.

A media buyer should posses good communication skills and strong negotiating abilities. He/she should understand thoroughly the ad project/s for which media buying has to be done. Once the underlying theme and prominent aspects of an advertisement are clear to the media buyer, he/she can convince the media representatives and can acquire maximum media space for the client’s advertisement in minimum possible cost.

Check out the following sample resume for media buyer.

Sample Media Buyer Resume:

Tom Green
456, X Street, Y Avenue,
Los Angeles, CA-90003
(123) 456-7890

Career Objective:

To seek the position of media buyer in a highly growth oriented advertising agency

Summary of Qualifications:

  • Gifted media buyer with profound work experience
  • Extra ordinary English communication and comprehension skills with strong convincing powers
  • Great reach to the different media representatives along with good business relationships
  • Great familiarity with the deal structure and scope for negotiations for an ad project
  • Excellent interpersonal skills.
  • Highly positive approach towards the job, proven through past work practices
  • Able to recognize the exact message in a client’s advertisement and to assign appropriate media for reaching maximum target customers
  • Expertise in using computer tools and the internet

Professional Work Experience:

ABC Advertisers, Los Angeles CA (2004-Present)

Media Buyer

  • Working simultaneously on a number of client projects and buying the best media for the projects
  • Conducting market research to know the suitable time and suitable format for advertising a particular product and informing the production team about the same
  • Understanding the target customers for a particular product and applying the most suitable strategy to reach masses of the target customers
  • Maintaining up-to-date information about the customer rating statistics of a particular media and a particular event/program
  • Planning media buying strategies and discussing it with higher management officials
  • Building business relationships with the new media representatives and maintaining the existing relationships
  • Accomplishing the buying deals and providing the deal details to the higher officials
  • Gathering customer feedbacks on publication of a particular client advertisement and communicating it to the client
  • Assisting the accounts department in managing client’s accounts as per the performance of the advertisements in the media
  • Communicating consistently with all the higher management people for determining appropriate media buying strategy
  • Monitoring the sales statistics and including sales strategies in the planning of media buying activities

Academic education:

  • Bachelor of Business Management from California State University, Los Angeles, CA (2002)
  • Master of Business Management from California State University, Los Angeles, CA (2004)

References: Will be available on request

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